This is What it's all About!
It's a child in front of a TV, sitting in amazement as his or her hero catches a lunker and gets a step closer to holding that trophy up above his head!!
Then pretending they did it the same way, on a bass boat in the middle of that same lake. Each one of these bass anglers touches the lives of a child all over the county and in vast parts of the world, letting them dream of victory!
And, to me...that's what it's all about!
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